the founding team

Just a French-Canadian and a South African, looking to change the world for the better.

Co-founder

jean-françois (jf)

Chief Vision Officer

Burned out after 14 years in corporate marketing and comms. Left a role advising execs to find my purpose and became a professional coach. I'm the kite to craig's string.

Co-founder

craig

Chief Growth Officer

Worked for multiple multinationals across digital, branding and sales. Now i'm driven to make the world a better place for everyone. The string to jf's kite.

our purpose

To help humans self-realise.

our vision

A world where self-realisation leads to collective realisation.

our mission

To help 1 billion people overcome self-doubt by 2033.

our values

  • Be open and curious.
  • Be courageous.
  • Love yourself
  • Move forward, together.
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